5 Celebrity-Endorsed Skincare Brands in India and Are They Worth the Price?
Introduction: Celebrities & Skincare—A Perfect Match?
In today’s age of influencer marketing and social media hype, celebrities hold massive sway over consumer choices—especially in skincare. From Bollywood actresses to cricketers, many Indian stars are not just endorsing skincare products but launching their own beauty brands. But the question remains: Are these celebrity-endorsed skincare brands truly worth the price, or are they just marketing gimmicks?
Let’s dive deep into 5 of the most talked-about celebrity skincare brands in India, explore what makes them popular, and examine whether they deliver real value for your money.
1. 82°E by Deepika Padukone
⭐ Celebrity: Deepika Padukone
💡 Brand Overview:
Launched in 2022, 82°E (Eighty Two East) is Deepika Padukone’s personal skincare line. The brand claims to blend traditional Indian ingredients like ashwagandha and gotu kola with modern science. It promotes a minimalist self-care philosophy.
✅ Key Products:
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Ashwagandha Bounce Moisturizer
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Lotus Splash Cleanser
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Patchouli Glow Sunscreen
💰 Price Range: ₹1,200 – ₹3,000
🔍 Is It Worth the Price?
The products offer elegant packaging and clean formulas. However, they’re priced on the higher side. While some users love the texture and feel, others feel you can get similar results with more affordable alternatives.
Verdict: Good for luxury skincare lovers, but not budget-friendly.
2. Kay Beauty by Katrina Kaif
⭐ Celebrity: Katrina Kaif
💡 Brand Overview:
Kay Beauty, co-created with Nykaa, launched in 2019 and focuses on makeup and skincare. It emphasizes performance-driven, skin-friendly ingredients.
✅ Key Products:
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Hydrating Foundation
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Illuminating Primer
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Moisturizing Lip Crayons
💰 Price Range: ₹500 – ₹1,500
🔍 Is It Worth the Price?
Kay Beauty products are dermatologist-tested and free of parabens. The skincare range is growing and appreciated for being inclusive and high-performing.
Verdict: Offers good value for mid-range buyers and performs well.
3. Anomaly by Priyanka Chopra Jonas
⭐ Celebrity: Priyanka Chopra
💡 Brand Overview:
Anomaly started in the US and later came to India via Nykaa. The brand is focused on sustainable, affordable, and clean hair and skincare. Packaging is made from recycled plastic.
✅ Key Products:
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Gentle Shampoo
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Smoothing Conditioner
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Bonding Treatment Mask
💰 Price Range: ₹750 – ₹1,200
🔍 Is It Worth the Price?
Priyanka’s Anomaly stands out for its ingredient list and planet-friendly mission. Products are lightweight, vegan, and free of sulfates.
Verdict: Eco-conscious and budget-friendly, ideal for daily use.
4. LoveChild by Masaba Gupta
⭐ Celebrity: Masaba Gupta
💡 Brand Overview:
Fashion designer Masaba Gupta launched LoveChild to blend skincare, makeup, and wellness. The brand celebrates individuality, inclusivity, and bold style.
✅ Key Products:
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Masaba Magic Lip Balm
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Aloe Vera + Niacinamide Mist
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Rosehip Night Recovery Oil
💰 Price Range: ₹400 – ₹1,800
🔍 Is It Worth the Price?
LoveChild’s skincare line is fun, vibrant, and appeals to Gen Z and millennials. The ingredients are simple, and the focus is more on feel-good wellness than intensive skincare.
Verdict: Great for gifting and personal pampering, not for hardcore skincare routines.
5. Indē Wild by Diipa Büller-Khosla
⭐ Celebrity Influencer: Diipa Büller-Khosla
💡 Brand Overview:
Indē Wild combines Ayurveda with science and was created by influencer Diipa Khosla. It promotes “Ayurvedistry”—a ”unique blend of heritage and modern dermatology.
✅ Key Products:
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AM Sunrise Glow Serum
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PM Sunset Restore Serum
💰 Price Range: ₹1,800 – ₹3,200
🔍 Is It Worth the Price?
The products are deeply researched and formulated by dermatologists. Reviews often highlight visible improvement in glow and skin tone.
Verdict: Expensive but offers premium, results-driven skincare.
Celebrity Brands vs. Drugstore Brands: The Big Question
So, are these celebrity-endorsed brands better than your average drugstore skincare products like Pond’s, Nivea, or Lakmé?
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Performance: Some celeb products perform well, but often only marginally better.
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Packaging: Most have luxury-style packaging, which adds to the price.
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Ingredients: Many use similar actives as drugstore brands.
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Cost: You often pay more for the celebrity name than the actual formula.
If budget matters, you can get similar benefits from brands like Minimalist, Plum, or The Derma Co. at a lower cost.
Pros and Cons of Buying Celebrity Skincare Brands
| Pros | Cons |
|---|---|
| Backed by trust and reputation | Higher cost due to branding |
| Often follow ethical, cruelty-free practices | Not always better in terms of ingredients |
| Aesthetic and Instagram-worthy packaging | Some are limited in product variety |
| Feel luxurious and gift-worthy | May not suit all skin types |
Tips Before You Buy
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Check ingredient labels—don’t be swayed just by the celebrity face.
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Look for clinical results or trials—authentic skincare brands usually share data.
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Read user reviews—not all skin types react the same.
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Start with travel-size products—if available, test before you invest.
Conclusion: Are They Worth It?
Yes, but selectively.
Celebrity-endorsed skincare brands in India offer aesthetic appeal, good packaging, and sometimes unique formulations. However, not all deliver exceptional results that justify their price.
If you’re looking for luxury and experience, go for it. But if results and affordability matter more, you can find great alternatives at half the price.
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